The fundamental nature of a web site is self-service. With three core self-service needs: convenience, speed, and price. Convenience: task achievement with minimum effort, speed, get in and out as quickly as possible and price, people expect things to be cheap on the web site.
Design for self-service requires an absolute focus on simplicity and clarity of the message. People read web pages like highway signs. Moving at higher speeds with little time to focus, so the message must be clear. Catch their attention fast.
Visitors bring a lifetime of habit when visiting web sites. It’s not enough that your website is more convenient. Remember all this use to be done manually. New visitors to the internet usually receive help from others. Now on their own, their a little nervous. Make it informative but trouble-free.
Don’t let the visitor say: “this is too much hassle” This is a persuasive message. Win this person over make your web site not a little convenient but a lot more convenient.
There is so much room for improvement on websites and the internet. That’s understandable. When it comes to promoting businesses the web is only breaking the surface. Progress is being made each and every day. Let’s keep getting better.
In a luxury restaurant, you pay to wait. You don’t pay to wait in fast food restaurants. Top websites are obsessed with speed. Google’s homepage is 11 KB. What’s the weight of your homepage?
It’s not just about page weight. There are other factors influencing how quickly a webpage downloads. Achieving success is testing, testing and more testing. Success is also about perceived speed. If you have a six step process, an equivalent website has a five step process, people may perceive your site as slower, even if your pages load much faster.
THE WEB land of free information and home of the bargain hunter. There’s a particular psychology at work when we’re in self-service mode. We’re doing it for ourselves, so we ask what’s in it for us? We’re saving this website money it now hires fewer employees. Pass on some of those savings.
Government websites still need to ascertain some sort of special offer. What do they offer for services now available online, rather than mail service. Fill the application online receive an extra week past the official deadline? Does your visitors receive a bonus or something in return for using your web services?
To maximize success on your web site, you need to be convenient, fast, and cheap. Adhere to these three principles, everything else falls into place.
Contact Us today and give us the opportunity to impress you.